We are proud to launch our exclusive new brand Coastal by Sanderson Young, which is designed to offer our clients buying and selling across the Northumberland, Tyneside and Wearside coastlines a bespoke marketing offering and promotional advantage.
Our national and international profile of buyers is served by our own website, visited by over 40,000 people each month, as well as across our tailored email marketing campaigns.
Our database of over 23,000 email addresses are specifically registered with us to receive property specific updates, as well as over 5000 buyers signed up for VIP updates which arrive in their inbox daily.
We have over 10,000 followers on Instagram, ensuring your home attracts interest from those specifically interested in property, where we run bespoke video reels of property as soon as it is launched to the market. We have also recently achieved over 500,000 views on property video tours on TikTok, further highlighting the potential reach of our marketing.
The Northumberland Heritage Coastline, designated an Area of Outstanding National Beauty, is the jewel in the region’s crown and attracts millions of visitors each year, with many looking to rent holiday homes for short or extended stays. Some holiday makers then go on to purchase long term homes in the area, with a desire to enjoy exclusive use or eventually retire to the region.
Our Northumberland branch, based in the charming market town of Alnwick, is renowned for being specialists in the sale of property along the Northumberland coast, from Druridge Bay in the South up to the Holy Island of Lindisfarne in the North. The well-connected and enthusiastic team is led by Valuation Manager Penny Wright and Branch Manager Gillian Greaves, who have worked together for over 20 years and are both local advocates for the beauty of this special stretch of coastline.
The North and South Tyneside Coastline is suited principally to the main residential home market, where period family residences and modern apartments are in particularly high demand. Our regional valuer Greg McCarthy is supported by a strong team in both the Gosforth regional sales office and our rare! office, which specialises in sales over £850,000.
We have a proven track record in maximising price for our clients in highly sought after locations including Tynemouth, Whitley Bay, Cullercoats and North Shields, in some cases achieving over 20% premium sale values over initial pricing advice provided by local agencies.
We also cover the South Tyneside coastline, where Sandhaven beach has recently scooped the coveted Sunday Times Beach of the Year title. Wearside’s coastline is also a hotspot, with the pretty villages of Whitburn and Cleadon, as well as the impressive promenade from Seaburn to Roker beaches attracting buyers recently.
We understand the demand for coastal homes from an extremely wide pool of buyer profiles, and tailor our marketing accordingly. An unrivalled social media presence, email marketing campaigns, press editorial features and premium photography and video footage are all offered to maximise the exposure of your home.
If you have a Coastal home that requires considered marketing and a personal approach, we would be delighted to assist you in finding the right buyer at the best possible price.
Janet Hopkinson
Operations Director